Data Analytics · Australia
Gibbs Analytics helps Australian businesses understand exactly what their marketing data means — and what to do about it.
Ad Performance Overview — Q1 2025
Weekly Conversion Trend
What We Offer
Example Insight
This funnel is from a real ad account. Every stage is a leak — and most business owners have no idea where they're losing people. We find it, we explain it, and we tell you exactly what to fix.
See the full report →01
A comprehensive one-off analysis of your Meta, Google, or TikTok ad accounts. We identify where budget is being wasted and where to double down.
$100 – $150
02
Ongoing reporting, dashboards, and strategic insights delivered monthly. Stay on top of your marketing performance without hiring a full-time analyst.
$200 – $350 / month
03
Bespoke statistical models tailored to your business — from attribution modelling to customer lifetime value forecasting and segmentation.
$500 – $800 / project
How It Works
A free 30-minute call to understand your business, your data, and what decisions you need to make.
You grant read-only access to your ad platforms and analytics tools. No disruption to your team.
We run the numbers, build your models or dashboards, and translate the findings into plain language.
You receive a report or dashboard with specific, prioritised actions — not just data, but direction.
Gibbs Analytics
Marketing Data Specialist · Australia
About
Gibbs Analytics was founded with a simple belief: most businesses are sitting on data that could transform their marketing decisions — they just don't have the right person to interpret it.
With a Bachelor of Advanced Business (Honours) majoring in Marketing and Data Analytics, and hands-on experience building predictive models and performance dashboards, we bring academic rigour and commercial practicality together.
We work with Australian businesses who are tired of guessing and ready to make their marketing budget work harder.
Sample Report
Fix mobile checkout flow. Mobile CTR is strong at 3.12% but conversion rate is 0.82% vs 2.44% on desktop — this is a website issue, not an ads issue.
Reallocate budget to 25-34 age group. This segment converts at 2x the rate of 45-54 but receives 30% less of the budget.
Retire two fatigued creatives. Frequency above 4.5 with declining CTR — replace before spend efficiency drops further.
Insights
Meta's default attribution window takes credit for sales that would have happened anyway. Here's how to find your real return on ad spend.
Most small businesses have at least two of these problems in their ad accounts and don't know it. A quick checklist to find out where your budget is leaking.
A 3x ROAS sounds impressive — but whether it's actually profitable depends entirely on your margins. Here's how to calculate the number that actually matters.
Additional Service
Beyond analytics, we can build a fully designed, deployment-ready website for your business. Enter your details, select a visual direction, and we'll take care of getting it live.
A fully designed website built to your brief.
Choose your vibe and colour palette.
We handle getting your site live — no technical setup required.
Plain HTML you can open and tweak in any editor.
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Get In Touch
Location
Australia-Wide
Response Time
Within 1 business day
Free Discovery Call
30 min · No obligation · Via Zoom